A teardown is the best cold email you will ever send.

A pitch says what you can do. A teardown shows you already did it. By the time the prospect finishes reading, you have demonstrated the thing you were going to charge them to find out, and the question has quietly moved from whether to hire someone to whether to hire you.

The catch has always been the hours. Doing one properly means measuring a site, writing it up, and making it look like something worth reading, for somebody who has not paid you and might not reply. This does the measuring and the writing up.

The report never blurs the two. A contrast ratio that fails WCAG is a fact and is written as one, with the number attached. Your read on the positioning is an opinion and is written in your voice, in the first person, and labelled as yours.

That separation is what makes it credible. A document where everything is asserted with equal confidence reads as a sales trick, and prospects have seen enough of those.

A PDF prepared by you, with an executive summary, the findings that serve your objective, screenshots you can mark up, a redesign direction if you wrote one, and a closing in your own words. Plus a short outreach email, under 140 words, built around the single biggest finding.

Prefer the measurements without the report? The website audit tool is the same engine. Need the assets off a page instead, the website downloader has them.